“That much money for just a logo?” How many times have I heard that before?
What clients don’t realize is that “just a logo” is such a big part of their business venture. It’s going to be the identity that the public and their potential market will be relating to and familiarizing themselves with. It carries so much of the business’ or company’s character, philosophy and quality.
It’s not just a logo. It’s the brand’s face and I’m sure clients wouldn’t want their face to be known as cheap, unprofessional and of poor quality. Right?